The Project

Curiosity Rooms unveiled!
The mother of all pop-ups launches Google’s Pixel 3 phone to a massive walk-up audience in an iconic Piccadilly Circus corner plot. Confidentiality was king given the huge exposure this tech was about to receive.

Housed within the former home of Tower Records the colossal build spread itself over three floors of a retail premises which had been totally gutted - including the floors; the site was handed over by a demolition team!

Our inspirational client brought us in to consult on many aspects including general safety, fire engineering and design, staff training, CDM compliance and licensing compliance which kept us totally engaged over several weeks. With a myriad of site work, meetings, inspections and lists as long as your arm this was a unique, challenging and incredibly rewarding piece of work.


The Result

This crowd stopper was live for 5 weeks and showcased the coolest of tech and experiences with some remarkable design ideas to drive that all important interaction. Not even the turning on of the grandiose Regent St Christmas lights could slow the influx of interest here.
Selfies were a must!